Mortgage Blog On Georgia Financing

The mortgage lender with the lowest interest rate is not guaranteed that they will win the sale.  The retail mortgage industry has been pre-conditioned that the lowest rate wins, but loan costs really only matter if your focus is on rates and fees.

In truth, the mortgage lender  who best serves the borrower’s needs gets the business.  As you provide excellent service, the rate issue will drop on the borrower’s priority list, whether they realize it or not.

Remember that while you’re interviewing the borrower, they are also interviewing you.  When a potential mortgage client doesn’t feel they’re getting enough information from you, they will find someone else to ask.

The powerful need to validate or expand their knowledge base will cause them to shop - even when they actually prefer to buy.

Answer this question - Does your presentation create questions, or answer them?  Are you relieving anxiety or are you creating more?